Blogs as lawyer advertising

The Kentucky Attorneys' Advertising Commission apparently has taken the position that every post on a lawyer's blog constitutes an advertisement, requiring the lawyer to submit a copy of the post to the Commission along with a $50 filing fee. See Ben Cowgill's Legal Ethics Blog, Evan Schaeffer's Legal Underground, Dennis Kennedy in Between Lawyers, and David Giacalone in f/k/a. Eugene Volokh says it's "surely unconstitutional."